Education Day

Join us on January 30th for our Education Day whether you are a beginner or veteran.

Click below to see all the education tracks available to help expand your knowledge and business.
One price will get you access to all tracks. Register today, seats are limited and will sell out!

NEW TO THE INDUSTRY?

Check out our MTE 101 Education Schedule on Wednesday, January 29th for only an additional $50.

Tracks Include: Business & Marketing, Detailing, PDR, Profits Pads, Paints & Tools of the Trade.

January 30, 2025

Filling in Your Business Knowledge Gaps

Amanda Christensen (Iowa Dents)

10:00 AM

10:45 AM

Business & Marketing

If you are new to the industry, this is where to start. Discover the importance of networking with the right people. Learn how to recognize what you know to grow your new business and learn how what you know can help others, who in turn can help you.

If General Patton Ran Your Business

Tom Shay (Profits Plus Solutions)

10:00 AM

10:45 AM

Business & Marketing

Everyone in the industry has competition. Unfortunately, too many think competition has to be met solely on the issue of price. This class examines multiple products and companies to see how they compete against each other. Using the same guidelines that General Patton used to lead his troops in World War II, we will collectively reach our destination of how to find a unique position in the marketplace which can be profitable for the dealer.

Discover the Top 7 Insider Secrets for Turbocharging your Sales Revenue AND Multiplying your Bottom Line

Davy Tyburski (BigMoneyDetailer.com)

11:00 AM

11:45 AM

Business & Marketing

Discover the Top 7 Insider Secrets for Turbocharging Your Sales Revenue AND Multiplying Your Bottom Line If you're looking to boost your sales revenue and profit, this session is perfect for you. When you attend Davy’s session, you’re going to receive a new, free hardcover copy of his latest book- Big Money Detailer Marketing: Your Ultimate Guide to Finding, Attracting and Getting More Customers, so You Can Earn More and Serve More! Go to https://BigMoneyDetailer.com/MTE right now to reserve your copy, and he will also add you to his VIP list. “As a Shark, Davy speaks my language: PROFIT, PROFIT, PROFIT!" ~Kevin Harrington, Original Shark on ABC's Hit TV Show 'Shark Tank' In Davy's session, you’ll discover how-to: 1-Understand Your Market and Audience 2-Optimize Your Sales Funnel 3-Implement Effective Pricing Strategies 4-Streamline Your Business Operations for Cost Efficiency 5-Capitalize on Upselling and Cross-Selling Opportunities 6-Embrace Data-Driven Decision Making to Maximize Your Profit 7-Build Long-Term Customer Relationships

Create the Experience for Your Customers

Dustin Manual (Indianapolis Auto Spa)

11:00 AM

11:45 AM

Business & Marketing

Create a customer experience for your clients that leads to profitability. Learn how to build branded follow-up items, get positive reviews, retain cusomters and develop the "experience".

Scrap Book for Business Succes

Joel LaPalme (IGL Coatings)

1:00 PM

1:45 PM

Business & Marketing

Look at your business in a whole new way, from sales to employee retention to company growth.

Turbocharge Your Business: Breakdown Your Marketing Success

Chris DiGiovanni & Kevin Davis (Detailers Roadmap)

1:00 PM

1:45 PM

Business & Marketing

Deploy successful tactics to achieve a business owners' mindset and analyze your customer data.

The Best Marketing & Sales Tactic: Understanding the Human Mind

Luke Howell & Hunter Zarzycki (AdMotive)

2:00 PM

2:45 PM

Business & Marketing

The human mind is an extremely complex organ. When it comes to consumer behavior, we have seen time and time again how the mind can lead consumers to be irrational, illogical, and make decisions that others can't understand. WHY? Why do some women spend $10,000 on a purse but think $350 for a full detail is too much? Why do some men drop $100,000+ on a new car but then haggle on $2,000 PPF? In this discussion, you will learn what drives consumers and why they think, behave, and make the decisions that they do. With a better understanding of consumer psychology and mindset, you can improve your customer interactions and learn how to get more people to say yes to buy from you.

Small Businesses Don't Die - They Just Commit Suicide

Tom Shay (Profits Plus Solutions)

2:00 PM

2:45 PM

Business & Marketing

Hear a true story about a friend who tried to grow his business. Unfortunately, after growing to five locations a series of incidents occurred because of his lack of attention which resulted in bankruptcy. What the owner failed to attend to are common components of business that many owners overlook. We are going to learn from someone's mistakes so that going forward they can avoid these common errors.

Characteristics of a Successful Business

Tom Shay (Profits Plus Solutions)

3:00 PM

3:45 PM

Business & Marketing

Comparing your business to that of someone else is a natural occurrence. No matter how profitable you are, there is a tendency to want to know how others are doing. This session is going to look at the ten key components we find in the most successful businesses and their owners.

Building a Client Journey - From Lead to Raving Fan!

James Melfi (Xpel)

3:00 PM

3:45 PM

Business & Marketing

Breaking down the client experience - think less about the transaction and more about building a memorable experience.

Finding More Profit in Automobile Dealerships (En Espanol)

Shawn Rowan & Estefano Feliciano (Ardex)

4:00 PM

4:45 PM

Business & Marketing

Gold Medal Lessons for Your Business

Jody Sedrick & Rod Puzey (RoadFS/Zenware)

4:00 PM

4:45 PM

Business & Marketing

We take a look at the final 8 seconds of the Women's Rugby Bronze Medal Game of the Paris Olympics and draw five core lessons to help you win in business and in life.

Aviation Detailing

Brett Berry (Shiny Jets)

10:00 AM

10:45 AM

Detailing

Gain new customers by detailing aircraft. Discusions on aircraft familitiey, how to find customers, restoration, maintaince and more.

EDUCACIÓN VS DESINFORMACIÓN: Navegando la Era de las Redes Sociales

Angel Moreno & Julio Morales (Detailing Zone Academy)

10:00 AM

10:45 AM

Detailing

Discover the importance of education to analyze and evaluate information objectively to prepare for continued professional development. Join the discussion on the value of education to improve your personal worth. (Session in Spanish)

Boat Detailing/Oxidation Removal

Ken Mercer (STARKE Yacht Care)

11:00 AM

11:45 AM

Detailing

In this session, we'll not only cover the basics but also explore advanced techniques for removing oxidation from gel coat surfaces. Oxidation can dull the appearance of your vessel or RV, but fear not – we'll equip you with the proper steps and tools to restore its shine and brilliance. We will guide you through each stage of the process, sharing insider tips and tricks along the way. From surface preparation to compound application, you'll learn how to tackle oxidation effectively and efficiently, ensuring that your gel coat gleams with renewed vitality.

Restoration of Aluminum Diamond Plate and Wheels

Ulrich Jentsch (Flitz International)

11:00 AM

11:45 AM

Detailing

Join this demonstration to get the best results in the fastest time possible. This value-added service will add profit to your bottom line.

Create The Experience For Your Customers

Dustin Manual (Indianapolis Auto Spa)

1:00 PM

1:45 PM

Detailing

Create a customer experience for your clients that leads to profitability. Learn how to build branded follow-up items, get positive reviews, retain customers and develop the "experience".

System X Ted Talk with Steve Persia

Todd Rutovich (System X)

1:00 PM

2:45 PM

Detailing

This course is designed to have an open forum discussion with a ceramic manufacturer to discuss the good bad and ugly of the detailing world.

5 Ways To Improve Paint Polishing Results: Better, Faster, and More Efficient

Jason Rose (RUPES USA)

2:00 PM

2:45 PM

Detailing

Five easy ways to optimize paint polishing, create better finishes, and be more efficient. A must-attend class for anybody looking to get better results while improving profitability.

How to Teach A Boat Detailing Class for Profit

Mike Phillips (Dr. Beasley's)

3:00 PM

3:45 PM

Detailing

Teaching a boat detailing class requires just the right boat, all the right tools and products and most of all, experience detailing boats and experience teaching detailing classes. In this class he’ll share the format and techniques that have made his classes popular world-wide as well as the most hands-on classes on planet Earth.

How to Teach A Car Detailing Class for Profit

Mike Phillips (Dr. Beasley's)

4:00 PM

4:45 PM

Detailing

If you’ve been thinking about branching out from your normal business and offering detailing classes to the public, be sure to sign-up for and take this class by Mike Phillips. Mike has been teaching car detailing classes that he can document back to the year 1987. Since then, he’s taught hundreds, even thousands of car and boat detailing classes. In this class he’ll share the format and techniques that have made his classes popular as well as the most hands-on classes on planet Earth

Beating the Living Poop Out of the Competition

Renny Doyle (Detailing Success)

4:00 PM

4:45 PM

Detailing

Get the skills to set yourself and your business so far apart from the competition tha you won't have any other threats other than your own self.

Legitimacy Starts Within

Rodney Tatum, Owner (Mirror Reflections Auto Spa LLC)

10:00 AM

10:45 AM

IDA

We are in a unique position, a low barrier to industry niche arena. This means we have to be transparent in how we communicate with ourselves. This industry's great strength can be its greatest downfall, a low barrier to entry. It provides those with opportunities to offer their greatest gifts. For someone like myself, it gives me an opportunity to bet on myself when others did not necessarily believe in me. But this industry also brings in people who are here perhaps for the wrong reason and often ill prepared for the challenges ahead. Usually the greatest challenge is inner. I could not be where I am today without the self care training (not detailing training) that took place years before I knew anything about detailing or owned a car. That is in part why I am compelled to speak to you. I want to inspire you to break from the 'job' mentality while carrying the responsibilities of running a 'business.'

Mastering RV Detailing from WTF to FTW

Kyle Clark, CD-SV, RIT, Owner (Xtreme Detailing)

10:00 AM

10:45 AM

IDA

This RV detailing class is designed for detailing business owners who want to elevate their skills and improve their business practices. Here’s how they benefit: 1. Enhanced Skillset: The class covers specialized techniques for detailing large vehicles like RVs, which can be much more challenging than regular cars. Business owners will learn the right tools, methods, and safety precautions required for RV detailing. 2. Business Growth: By mastering RV detailing, business owners can add profitable services to their offerings. Detailing larger vehicles often means higher service fees, and this class helps them navigate pricing, quoting, and upselling services like ceramic coatings. 3. Learning from Mistakes: The class emphasizes learning from common mistakes others have made in the industry, allowing participants to avoid costly errors and improve efficiency and professionalism. 4. Improved Profitability: Business owners can maximize profitability by tapping into the RV market. The class focuses on strategies for pricing, marketing, and quoting to ensure participants can increase revenue while delivering quality service. 5. Networking & Best Practices: Attendees have the chance to learn from experienced professionals and network with others in the industry. This collaboration provides insights into best practices for handling large vehicles and scaling their detailing businesses. This class empowers detailing business owners to take on larger projects, improve efficiency, and boost their profitability while providing top-quality services.

Conoce El Vapor Seco y Úsalo en el Detallado Automotriz

Juan Vidrio; Director Comercial (Vaporza)

11:00 AM

11:45 AM

IDA

"¿Estás listo para revolucionar tu técnica de detallado? Únete a nosotros en una exclusiva plática impartida por Juan Vidrio Experto en Limpieza y sanitización con Vapor Seco: Asiste a la platica ""Conoce El Vapor Seco y Úsalo en el Detallado Automotriz"". Descubre cómo el vapor seco puede transformar tu negocio, brindando resultados inigualables con un enfoque ecológico y eficiente. Durante esta capacitación, exploraremos: ¿Qué es el vapor seco?: Desmitificaremos esta tecnología y te mostraremos cómo funciona. Usos y aplicaciones en el detallado automotriz: Desde interiores impecables hasta exteriores deslumbrantes, aprenderás cómo aplicar el vapor seco en cada rincón del vehículo. Cómo escoger el equipo adecuado: Conoce los criterios esenciales para elegir el mejor equipo de vapor seco que se adapte a tus necesidades. Ventajas y desventajas de la tecnología: Evalúa los pros y contras para tomar decisiones informadas. Principios de la limpieza: Aprende sobre el círculo de Sinner, un concepto clave para maximizar la efectividad de tus técnicas de limpieza. Ventajas ecológicas: Descubre cómo puedes reducir el consumo de agua y disminuir tu impacto ambiental mientras ofreces un servicio premium. No te pierdas la oportunidad de mejorar tu técnica y llevar tu negocio al siguiente nivel. Esta es tu oportunidad de aprender de expertos en la materia y adoptar una tecnología que no solo mejora la eficiencia, sino que también cuida el medio ambiente.Te esperamos para que juntos descubramos el futuro del detallado automotriz! "

Intro and Updates from the International Detailing Association

Craig Brigham, CD-SV, MC; Managing Director (The Detailing Detectives, Ltd) & Shad Stoker, CD-SV, MC, WC, RIT (Buddco)

11:00 AM

11:45 AM

IDA

Learn about the International Detailing Association, the value of membership, and upcoming projects from the IDA's current and incoming President. Find out how you can get involved and lend your voice to the detailing industry. Members and non-members alike are welcome!

The 3 Basic Paint Correction & Ceramic Coating Packages Every Detailer Should Offer at a Minimum

Mike Phillips, CD-SV, WC, RIT; Chief Education Officer, (Dr. Beasley's) & Renny Doyle (Detailing Success)

1:00 PM

1:45 PM

IDA

Anyone detailing cars for profit should have and understand the 3 basic packages or menu items for offering paint correction and ceramic coatings. Too many people starting out doing too much work for too little money. Having your packages dialed-in will keep you profitable and, more importantly, happy. After taking this class, you'll be able to structure your menu items so that you have a package for every customer's budget, type of car and lifestyle. You'll also put an end to feelings of regret from not pricing your labor and time correctly.

Restauración de Fibra de Vidrio

Julian Vera, CD-SV; Owner (Vera’s RV MDS LLC)

1:00 PM

1:45 PM

IDA

La manera mas prctica de restaurar el brillo natural en Fiberglass utilizando, el metodo tradicional pero poco efectivo como lo es el compound, polish y wax, con muy poca duracion del brillo, por no utilisar productos de uso exclusivo de marine... sinteticos de mayor lubrication y resistencia a los elementos. Aprende mas aserca de productos sinteticos de marine y marine ceramic coatings.

Paint Chip and Scratch Repair as an Additional Revenue Stream

Tony Pando, Global Business Development (Dr. Colorchip)

2:00 PM

2:45 PM

IDA

Make more money and have happier customers: Add paint chip and scratch repair to your services.

What the Million Dollar Detail Shop Got Wrong

Dustin Jackson; Owner (Detail Bookie/IGL Coatings USA)

2:00 PM

2:45 PM

IDA

After years of inspiring detailers across the nation with his renowned "Million Dollar Detail Shop" talk, Dustin Jackson is pulling back the curtain to reveal the missteps that came along the way. In What the Million Dollar Detail Shop Got Wrong, dive deep into the behind-the-scenes challenges faced in growing a successful business. From hiring hiccups and marketing misfires to day-to-day sales hurdles and the complexities of leadership, Dustin will share the hard lessons learned through trial and error. This training is packed with insights on how his team navigated failures and found strategies that turned setbacks into successes. Ideal for entrepreneurs and detailers ready to go beyond the glamor of growth and tackle the reality of running a thriving shop. Get ready to learn not just how to reach the million-dollar mark but how to handle the hurdles that come with it.

Increasing Quality Through Efficiency

Yvan Lacroix, Business Coach (Yes Solutions Inc.)

3:00 PM

3:45 PM

IDA

Use the power of efficiency to increase the quality of detailing. Going faster and cutting corners is not an effective method to increase efficiency. Yvan will explain how he was able to leverage a systems based approach to build a 26 shop franchise system with over $20,000,000 in yearly sales. The systems approach not only increases efficiency, but also boosts employee satisfaction and retention, customer satisfaction, and quality.

Advanced Stain Removal - Understanding Stains

Tyler Cucchi, CD-SV, RIT; Sales Director (Diamond ProTech)

3:00 PM

3:45 PM

IDA

During this session we will review multiple proper methods to tackle all the stains we may find inside a vehicle and also how to approach stains that we just don't know what they are.

Rompiendo el Miedo: Cambiando Mentalidades para el Crecimiento en la Industria del Detailing

Juan Gonzalez, CD-SV, MC, RIT; Owner, (All Season Detail)

4:00 PM

4:30 PM

IDA

Mi tema trata la frustración que muchos detailers sienten conforme la industria crece, invitándolos a dejar atrás el miedo y la paranoia hacia la competencia, y enfocarse en su propio crecimiento y éxito.

Marine Detailing and Safety

Angela Gilham, CEO (Elite Marine Protection)

4:00 PM

4:45 PM

IDA

After a fall off a ladder, we have started to look more closely at safe procedures and making sure everyone understands safety is always first. From having insurance as a business owner to also your own insurance as employees is crucial. Understanding safety with ladders, harnesses, dock safety, and boat safety is key to a successful and healthy workspace.

Session TBA

NAPDRT

10:00 AM

10:45 AM

PDR

Session TBA

NAPDRT

10:00 AM

10:45 AM

PDR

Tactical Marketing For Future PDR Millionaires

John Higley (Tactical Dent Tech Media)

11:00 AM

11:45 AM

PDR

Join John Higley, as he unveils tactical marketing strategies to elevate your PDR business. Whether you're local or chasing hail, learn how to dominate your market, attract high-value clients and maximize profits.

Glue Pull Repair for Large Damage

Gene Fetty (Automotive Appearance Institute)

11:00 AM

11:45 AM

PDR

Learn how to use glue pulling to unfold large complex damage!

Breaking Through with Dealerships: How To Land a Big Fish

Robyn Squires (Mobile Tech RX)

1:00 PM

1:45 PM

PDR

Ever wondered how to break into the lucrative dealership market with your PDR services? Join us for an insider’s guide to landing the big fish that can take your business to the next level. In this engaging session, our Mobile Tech RX moderator will sit down with a panel of PDR techs who have successfully secured and maintained long-term dealership partnerships. Learn their strategies for standing out from the competition, how they navigate negotiations, and the key factors that make dealerships say "yes." From the initial pitch to building lasting relationships, this is your chance to gain practical insights and actionable tips directly from those who’ve mastered the art of sealing the deal with the big players.

Profitable Off Matrix Hail Estimating

Rob McDowell (Paintless Dent Repair University)

1:00 PM

1:45 PM

PDR

This course is to discuss hail damage that exceeds all industry hail matrix guides and typical matrix upcharges. There will be suggested methods for PDR estimating that increases the porfitability of the repair before kicking operations to conventional repair methods an dpricing

Unlocking Repairability

Chris White & Danny Hacker (KECO Body Repair Products)

2:00 PM

2:45 PM

PDR

Unlocking Repairability are two words that define a method of dent repair beyond GPR or traditional push techniques. Explore how using multiple tools simultaneously create metal flow in panels once thought unrepairable. Get a deeper understanding of tab selection and pulling techniques when employing GPR. See in action with a hands on demonstration and videos.

How to Understand and Maximize a PDR Retail Claim

Ray West & Andrew Blakely (Classy Estimating)

2:00 PM

2:45 PM

PDR

Submitting claims and not getting what you asked for from the insurance company? Learn how to maximize your claims and grab every penny.

The Shop Owners Roundtable

Panel Discussion

3:00 PM

4:45 PM

PDR

Join the discussion as Gene Fetty and other owners answer YOUR questions about running + growing a successful shop. Learn what works well and what hasn’t worked so well while you explore the spectrum of shop models - from smash PDR, to adding additional services, to a hybrid retail/wholesale, to a full blown auto spa and everything in between.

Session TBA

NAPDRT

4:00 PM

4:45 PM

PDR

The Full Truth of Paint Protection Film

Jamie Werner (Equip Academy)

10:00 AM

10:45 AM

Pads, Paint, and Profits

This course will dive very deep into the pros and cons of what it takes to get involved in the paint protection film business. We see lots of visuals of grandeur in the PPF world on how you can make lots of money and work on cool cars but yet don't have the full picture on how the path leads to that type of success as it's not all sun and daisies. We plan on giving you the whole picture instead of selling you on this amazing craft that can yield you some amazing revenue streams.

Beyond Dent Repair - Adding Window Film and Paint Protection Film to Your Business

Ricky Parker (Maxpro Window Films)

11:00 AM

11:45 AM

Pads, Paint, and Profits

Expand your business. Learn the benefits of adding window film and paint protection firms to your existing PDR business.

How Do You Quantify Your Paint Correction

Daryl Case (Rhopoint Americas, Inc.)

1:00 PM

1:45 PM

Pads, Paint, and Profits

Discover new tools for paint correction, ceramic coating and protective films. These state-of-the-art tools will help you measure and document your before-and-after paint finish.

Detail Shops - Be the Source for Paint Protection Warranties, Just Like the Dealerships!

Jeremy Harding (Nasiol Nano Coatings)

2:00 PM

2:45 PM

Pads, Paint, and Profits

As a detail shop you can now offer full warranty options to your customers. Learn how to grow your coating business by providing full warranty coverage for coating installations and other services.

Raw Material on Ceramic Coatings and Detailing Products (En Espanol)

Jose Iriizarry Alcover (Synergy Factory LLC)

3:00 PM

3:45 PM

Pads, Paint, and Profits

Learn about raw material on ceramic coatings, the gimmick behind it and how to identify the best ceramic coatings for your business. Also learn about which detailing products are the safest for vehicles.

Securing the Perfect Fit in Your Business with Clear Bra (En Espanol)

Ryan Smith & Missa Macias (Pro Auto Spa)

4:00 PM

4:45 PM

Pads, Paint, and Profits

Is your shop a good fit for PPF? If you are thinking about getting into it or want to grow your PPF department this class will give you insight into how to add this profitable service to your business.