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MTE 101
Wednesday, January 28, 2026
New to the Industry?
Welcome! Check out our MTE 101 Education Schedule for the 2026 MTE Event.
You will get access to each track for only an additional $50 to any ticket.
(Prices go up to $75 on Dec 1st)
Already registered and want to add MTE 101?
Contact registration@mobiletechexpo.com
The Benefits of an LLC
1:00pm
Business & Marketing
Michael Wedaa
PRESENTED BY
This course will make it easy for someone just starting out to learn about the legal side of starting a business. What are the benefits of an LLC? When is it necessary to form an LLC and when is it not? What's the real difference between a C Corp, S Corp and LLC and what's the best for you?
Mastering Sales Without Being Salesy
3:15pm
Business & Marketing
PRESENTED BY
Most people feel uncomfortable “selling,” but customers actually want confidence and guidance. This program gives you practical tools to package and price services, upsell add-ons like coatings or maintenance plans, and handle objections without discounting. You’ll learn simple techniques for closing more deals and building long-term customer loyalty. And since you should always run your business like it’s for sale, these sales systems not only grow revenue now but also increase the long-term value of your business when it’s time to exit.
What to Look for in Shop Towels
1:00pm
Detailing
Anthony Fisher
PRESENTED BY
Discover how to choose shop rags and towels for daily use. Find out the various fibers, when to use which materials, and what other accessories will support your jobs. Consider this a starter kit session so you'll be prepared for the show floor.
Power Up Your Detailing Business
3:15pm
Detailing
Justin Day
PRESENTED BY
A detailing business doesn’t have to just be an auto detailer. As your business begins, think about increasing revenue through additional products and services. Find out how a veteran detailer took his business from a van to a brick & mortar shop. Learn how he continually looked for added services including paint chip, scratch repair, PPF and products for other detailers. Before you hit the Show floor, think about the other products and services you should be looking for to boost your sales and increase your bottom line.
Glue Pulling 101
1:00pm
PDR
Gene Fetty
PRESENTED BY
The fundamental lessons you need to begin your journey to becoming a Gluru.
Tool Talk
3:15pm
PDR
Michael Wahl, Tommy Clayton
PRESENTED BY
How do you fill your tool arsenal with the right equipment? Veterans guide you through the best tools for your start, what's new and what the future holds. Find out what to look for before you hit the Show floor.
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