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MTE 101
Wednesday, January 28, 2026
New to the Industry?
Welcome! Check out our MTE 101 Education Schedule for the 2026 MTE Event.
You will get access to each track for only an additional $50 to any ticket.
Already registered and want to add MTE 101?
Contact registration@mobiletechexpo.com
The Benefits of an LLC
1:00 PM
Business & Marketing
Michael Wedda
PRESENTED BY
This course will make it easy for someone just starting out to learn about the legal side of starting a business. What are the benefits of an LLC? When is it necessary to form an LLC and when is it not? What's the real difference between a C Corp, S Corp and LLC and what's the best for you?
What to Look for in Shop Towels
1:00 PM
Detailing
Anthony Fisher
PRESENTED BY
Discover how to choose shop rags and towels for daily use. Find out the various fibers, when to use which materials, and what other accessories will support your jobs. Consider this a starter kit session so you'll be prepared for the show floor.
Glue Pulling 101
1:00 PM
PDR
Gene Fetty
PRESENTED BY
The fundamental lessons you need to begin your journey to becoming a Gluru.
Sales 101: The C.A.T.C.H. Method
3:15 PM
Business & Marketing
John Highley
PRESENTED BY
This foundational sales presentation introduces the C.A.T.C.H. Method, John’s simple yet powerful framework designed specifically for technicians and shop owners. In this session, attendees will learn how to confidently lead a sales conversation, build trust with customers, overcome hesitation, and convert more estimates into high-value repairs. John teaches the psychology behind each step of the C.A.T.C.H. process in a way that’s easy to understand and immediately use on the job. This is the essential sales training every PDR professional needs — practical, repeatable, and proven in real-world shop environments.
Power Up Your Detailing Business
3:15 PM
Detailing
Justin Day
PRESENTED BY
A detailing business doesn’t have to just be an auto detailer. As your business begins, think about increasing revenue through additional products and services. Find out how a veteran detailer took his business from a van to a brick and mortar shop. Learn how he continually looked for added services including paint chip, scratch repair, PPF and products for other detailers. Before you hit the Show floor, think about the other products and services you should be looking for to boost your sales and increase your bottom line.
Tool Talk
3:15 PM
PDR
Michael Wahl, Tommy Clayton
PRESENTED BY
How do you fill your tool arsenal with the right equipment? Veterans guide you through the best tools for your start, what's new and what the future holds. Find out what to look for before you hit the Show floor.
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