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MTE 101

Wednesday,  January 28, 2026

New to the Industry?

Welcome! Check out our MTE 101 Education Schedule for the 2026 MTE Event.

You will get access to each track for only an additional $50 to any ticket.


Already registered and want to add MTE 101?
Contact registration@mobiletechexpo.com

The Benefits of an LLC

1:00 PM

Business & Marketing

Michael Wedda

PRESENTED BY

This course will make it easy for someone just starting out to learn about the legal side of starting a business. What are the benefits of an LLC? When is it necessary to form an LLC and when is it not? What's the real difference between a C Corp, S Corp and LLC and what's the best for you?

What to Look for in Shop Towels

1:00 PM

Detailing

Anthony Fisher

PRESENTED BY

Discover how to choose shop rags and towels for daily use. Find out the various fibers, when to use which materials, and what other accessories will support your jobs. Consider this a starter kit session so you'll be prepared for the show floor.

Glue Pulling 101

1:00 PM

PDR

Gene Fetty

PRESENTED BY

The fundamental lessons you need to begin your journey to becoming a Gluru.

Sales 101: The C.A.T.C.H. Method

3:15 PM

Business & Marketing

John Highley

PRESENTED BY

This foundational sales presentation introduces the C.A.T.C.H. Method, John’s simple yet powerful framework designed specifically for technicians and shop owners. In this session, attendees will learn how to confidently lead a sales conversation, build trust with customers, overcome hesitation, and convert more estimates into high-value repairs. John teaches the psychology behind each step of the C.A.T.C.H. process in a way that’s easy to understand and immediately use on the job. This is the essential sales training every PDR professional needs — practical, repeatable, and proven in real-world shop environments.

Power Up Your Detailing Business

3:15 PM

Detailing

Justin Day

PRESENTED BY

A detailing business doesn’t have to just be an auto detailer. As your business begins, think about increasing revenue through additional products and services. Find out how a veteran detailer took his business from a van to a brick and mortar shop. Learn how he continually looked for added services including paint chip, scratch repair, PPF and products for other detailers. Before you hit the Show floor, think about the other products and services you should be looking for to boost your sales and increase your bottom line.

Tool Talk

3:15 PM

PDR

Michael Wahl, Tommy Clayton

PRESENTED BY

How do you fill your tool arsenal with the right equipment? Veterans guide you through the best tools for your start, what's new and what the future holds. Find out what to look for before you hit the Show floor.
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