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Sharpen your skills at Education Day
Preview the sessions happening at MTE 2026 below. More sessions to be added!
Education Day ticket holders will get access to all tracks. Seats are limited and will sell out!
NEW TO THE INDUSTRY?
Check out our MTE 101 Education Schedule on Wednesday, January 28th for only an additional $50. (Ticket add-on)
Tracks Include: Business & Marketing, Detailing, PDR, Profits Pads, Paints & Tools of the Trade.
Thursday, January 29, 2026
Business & Marketing
Grow your business through increased sales, marketing, and financial management.
Profit Maximizer
Check out these classes for tips on saving money, expanding your services and using products that make you more efficient.
From the Exhibit Floor
Learn directly from exhibitors about their products and services before you hit the exhibit floor.
IDA Sessions
These sessions focus on the business side of detailing, moderated by your IDA peers.
Tools of the Trade
What’s next for PDR from the hottest techniques to how AI will assist.
Detailing
From business tips specific to the detailing industry to product reviews.
PDR
What’s next for PDR from the hottest techniques to how AI will assist.
Education Day Sessions
Filter by Track
Business & Marketing
Growing Your Business or Brand for Free Through Social Media
9:00 AM
Craig Stowell
Anyone can use social media to grow a unique brand. Explore the various channels and see how presenting yourself on the internet can make or break your business. Learn how boosting your analytics on Google will get you new customers and how all channels work for you, and how ChatGPT can assist. Bring your questions and your ideas.
From the Exhibit Floor
Getting Vehicles Polished Faster - It's All About Edgework Efficiency
9:00 AM
Jason Rose
Edgework efficiency is the key to getting vehicles machine polished better and faster. Edgework is the outside two inches of every panel, tight areas, curves and contours. Most detailers are not getting these areas done well, or they are taking longer than necessary. Knowing the right tools and techniques can dramatically decrease time, risk, and effort in these areas...thus getting the whole vehicle done better and faster.
Tools of the Trade
Detailers Profesionales De La Nueva Era
9:00 AM
Angel Barreto
Entiendes como capta clientes? Elevar sus ingresos y cambio de mentalidad para detailers. Sabe los fundamentos para la captacion de clientes para su negocio.
Detailing
Profitable Partnerships
10:00 AM
Yvan Lacroix
This session will explore how to partner with vendors to better meet customer expectations and increase profitability. Partnering with other service providers can boost customer satisfaction while not incurring expenses in training and materials.
IDA
Thriving in 2026 and Beyond: Growing Your Business By Being Your Best Authentic Self
10:00 AM
Rodney Tatum
You may have heard and likely experienced that running a business has become more challenging than in the past few years. For some people this has been a challenge they have overcome. Some individuals are enjoying their best victories. There are fundamental qualities these successful business owners have. I want to share that with you. Valuing who you are and what you want, beyond just the sales, translates into life and business. These traits are timeless and more important than ever.
PDR
Chasing Hail Without Sacrificing Family
10:00 AM
Dan Ontrop
Executing a proper work-life balance is critical for any hail technician to flourish. Learn proven techniques to give your family the confidence in navigating the difficult challenges of the "hail trail".
Business & Marketing
Get the Most Out of Your LLC
11:00 AM
Michael Wedda
Take a look at the exciting side of corporations and LLC. Discover advanced, secret strategies for getting the most out of your business entity. Find out how to legally shift up to $250K in personal expenses to your business, navigate business credit to grow your business and learn advanced asset protection strategies used by the ultra-wealthy.
Detailing
Dry Ice Cleaning
11:00 AM
Lars Pickhardt, Brian Guy
Discover the fundamentals of dry ice cleaning and why it’s a game-changer in automotive detailing. Learn how the process works, where it makes the most impact, and how it can save time and boost your revenue. The session will include how dry ice cleaning works, key benefits in automotive applications, time savings and revenue potential, and initial investment and ROI. This session is ideal for detailers and workshop owners looking to expand their services and increase efficiency.
IDA
Bulk Buying for Maximum Profit: How Detailers Can Save Big and Increase Margins
11:00 AM
Michael Rhines, CD-SV; Justin Labato
In today’s competitive detailing industry, every dollar counts — and one of the most powerful ways to protect profits is by rethinking how products are purchased. This presentation, led by Car Candy’s Mike Rhines and Justin Labato, will dive into the financial and operational advantages of buying detailing products in bulk. Attendees will see clear, real-world cost comparisons that demonstrate how bulk purchasing can save shops thousands of dollars annually while boosting margins. Beyond just the math, this session will also cover practical strategies for inventory management, dilution ratios, and product storage to ensure bulk supplies are used efficiently and without waste. Mike and Justin will share insights from their extensive industry experience, including case studies of shops that successfully transitioned to bulk buying and saw measurable results in both profit and workflow. Whether you’re a mobile operator or a shop owner managing multiple technicians, this session will provide actionable steps to maximize profitability, streamline operations, and reinvest savings back into your business.
Profit Maximizer
Understanding Credit Card Payment Pricing
11:00 AM
James Wilhelm
Keep more money in your till and not in the hands of credit card processors. Learn what to look for when partnering with the many different options available.
Business & Marketing
Go Big or Go Home: How We Set the Bar and Then Raised It
1:00 PM
Dustin Jackson, Mike Karlen
This isn’t your typical motivational talk. In this real, unfiltered conversation, Dustin Jackson and Mike Karlen of IGL Coatings USA share what it actually looks like to chase big goals and keep going when things get hard. From late nights and wild ideas to the moments that made them question everything, they’re pulling back the curtain on the wins, the struggles, and everything in between. If you’ve ever felt stuck, fired up, or somewhere in the middle, this session is for you. Expect honest stories, hard-earned lessons, and the kind of motivation that doesn’t come from a Pinterest quote.
From the Exhibit Floor
The Future of Paint Corrections
1:00 PM
Mike Phillips
Just like electric cars replacing fossil fuel cars, conventional, old-school organic compounds and polishes are being replaced with inorganic technology. The benefit is that inorganic technology makes every step in the car detailing process cleaner and more effective while reducing time, labor, and steps. In this class, Mike Phillips will demonstrate and explain how to leave past technologies behind and be more successful in the future.
PDR
Artificial Intelligence for PDR and Collision Estimating
1:00 PM
James Spears
Watch as a global expert uses live demonstrations to employ AI and Computer Vision to quickly access and estimate PDR and collision damage. This session will help you understand AI estimating, grow market share, and answer all your questions about this technology. Expect to walk away ready to deploy AI in your business.
Tools of the Trade
Microfiber 101
1:00 PM
Anthony Fisher, Josh Petro
Get the basics of microfiber. A hands-on demonstration to assist you in choosing the right products for your business.
Detailing
Built to Scale: Core Playbook on 8-Figure Teams
2:00 PM
Chris DiGiovanni, Grant Menard
Build a team that can make your company an 8-figure team. Use this playbook to develop, retain and maximize your sales team, technicians and customer service to elevate your business.
IDA
Turbocharge Your Detailing Business: The Full-Throttle Blueprint to Accelerate Your Growth, Attract More Clients, and Maximize Your Profits!
2:00 PM
Davy Tyburski
In today’s detailing industry, skill alone isn’t enough, you must run a business that generates consistent growth and profit. In this session, Davy Tyburski, America’s Chief Profit Officer® and CEO of BigMoneyDetailer.com, shares the proven blueprint that shows you how to go from being “good at detailing” to “great at business.” One of the biggest benefits attendees will gain is learning how to craft and communicate their unique story. Clients won’t “hear you” until they know you, and building trust through authenticity sets your business apart. You’ll also learn data-driven decision-making techniques, like Davy’s “Find Your 3 Drops” method, that helps eliminate guesswork and focus on what truly drives revenue, profit margins, and efficiency. This session also equips you with practical, repeatable systems to multiply results. You’ll discover how to implement a Referral Introduction System that consistently generates high-quality clients, optimize sales funnels through centers of influence, and deliver memorable client experiences that lead to repeat business. With referrals already accounting for over half of new business in detailing, having a structured introduction process becomes a game-changer. Finally, you will be able to model success from over 15 other industries that Davy serves. Proven frameworks in marketing, customer service, and operations can be adapted to detailing, giving you a competitive edge over businesses that stick with “business as usual.” Combined with the mindset of continuous training and personal develo PMent, these strategies provide both the tools and confidence to grow your business. The first 50 who attend his session receive a new copy of his latest book, “Big Money Detailer Marketing.” Whether you’re just starting out or preparing to expand, this session offers a full-throttle roadmap to attract more clients, maximize profits, and build a thriving detailing business that lasts.
PDR
The Basics of a PDR Business
2:00 PM
Michael Wahl, Tommy Clayton
The NAPDRT Board of Directors leads an interactive session on the basics of estimating, marketing and running a PDR business.
Business & Marketing
Make More Money in Your Business
3:00 PM
Renny Doyle
Create your business road map with the seven key factors in growing any business - marketing, financial management, operations and efficiency, leadership and team building, customer experience, mindset, and technology and innovation. Come away with actionable tasks to take back to your business.
Detailing
Voces del Detailing
3:00 PM
Juan Gonzalez, Natasha Welbezahn, Kevin Welbezahn
Voces del Detailing es una charla 100% en español que reúne a figuras e instructores del movimiento del detailing en español, enfocada en la importancia de la educación en nuestro idioma como base del crecimiento profesional y la excelencia en la industria. Esta charla está enfocada en compartir conocimiento práctico, elevar estándares profesionales y fortalecer a la comunidad hispana del detailing.
PDR
Body Shop Hail Deals and Production: From Chaos to Cash
3:00 PM
Keith Hebert, Daniel Campbell
Hailstorms hit body shops hard – disrupting schedules, overwhelming staff, and pushing even the most prepared shops to their tipping point. But for PDR pros and hail specialists, this chaos spells massive opportunity: unlocking high-volume jobs through smart partnerships. In this dynamic hybrid panel guided by Dent Ops and featuring experienced hail operators Keith Hebert and Daniel Campbell, we'll tackle some of the unique body shop challenges head-on – from navigating workflows and red flags to sealing deals that ensure smooth production. Whether you’re looking to partner with body shops directly or as a subcontractor, you’ll walk away with battle-tested strategies to turn body shop disruptions into massive hail revenue opportunities.
Tools of the Trade
Lateral GPR Repairs or More?
3:00 PM
Jonathan Vandenfontyne
Every year there are new develo PMents in the approach to big dent and collision repair. And it’s not just hail repair. Find out how to tackle your repairs in a better, greener way. This session will highlight how to improve your technique, how to tackle off-season big dents and perform collision repairs.
IDA
How to Create Predictable and Repeatable Results in Your Shop or Mobile Business
4:00 PM
Chris Bence, CD-SV, MC
Want to create QA Standards, SOPs and Controls for your business? Find out why you need them in the session. Learn the difference between Standards, Procedures (SOPs) and Controls. How should you identify and prioritize standards and procedures before you begin. Leave the session with formats you can use: work-step procedures, one-page quick references, checklists, etc.
Business & Marketing
How to Grow Your Business
9:00 AM
Mike Burke
Are you ready to stop “winging it” and start scaling smarter, faster and more profitably? Get a no-fluff, battle-tested roadmap for growing a service-based business. Find out how a veteran business owner breaks down the fundamentals of scaling sales, simplifying marketing, and leveraging systems to create predictable growth. You will learn how to build a sales process that converts leads into long-term customers; simplify marketing with clear messaging, online visibility, and AI-driven strategies; implement systems and culture that keep a team motivated and aligned; and avoid the common traps small business owners face when trying to scale.
PDR
The PDR Cornerstone: Defining Success Through Fiscal Responsibility
9:00 AM
Kevin Byrd, David Schaulat
A hard look at the business end of PDR and Reconditioning. Be part of an open discussion of what success looks like, what fiscal responsibility means for an entrepreneur and how to prepare an exit strategy.
Business & Marketing
Five Proven Profit Plays to Shift Your Sales into Overdrive, Supercharge Your Cash Flow, and Boost Your Bottom Line
10:00 AM
Davy Tyburski
IMPORTANT- So Davy can best serve you during this session, go to BigMoneyDetailer.com/MTE and tell him what's on your mind. In exchange for your input, Davy will gift you a new copy of his Big Money Detailer Marketing Book (limited to first 25)! If you're serious about growing your auto services business, this session is a must-attend. Join Davy Tyburski, America’s Chief Profit Officer® and trusted advisor to high-performing detailers, entrepreneurs, and billion-dollar brands, as he reveals Five Proven Profit Plays you can implement immediately to drive more sales, boost your cash flow, and multiply your bottom line—without adding more hours to your day. This powerful session is based on two of Davy’s top-selling books: Big Money Detailer Marketing and The Profit Book. Each strategy has been battle-tested in real-world businesses and is designed for easy, immediate implementation—whether you’re just getting started or scaling to seven figures. No fluff. No theory. Just real, measurable results.
Detailing
From Hobby to Business: What I Wish Someone Had Told Me When I Started
10:00 AM
Siva Padmanabhan Sivakumar
Detailing is your passion, and you've made it your business. Listen as this detailer describes the challenges in launching a business to growing franchises, moving from a passion to a livelihood and what tests are ahead.
IDA
Crafting a Living Mission Statement - How Purpose Drives Growth for Small and Medium Sized Businesses
10:00 AM
Tim Stanfield, CD-SV
A living mission statement is more than just a corporate slogan—it is the guiding compass that defines the purpose, values, and direction of a business. For small and medium-sized businesses (SMBs), the mission statement serves as a strategic anchor, helping owners and employees align decisions, actions, and culture with long-term goals. Unlike static statements that quickly lose relevance, a living mission statement evolves with the organization. It adapts to market shifts, customer needs, and internal growth, ensuring the business remains both authentic and agile. Crafting one begins with identifying core strengths, audiences, and the unique value the business brings to its market. From there, leaders can build a concise, actionable statement that reflects both current operations and future aspirations. Once established, it must be embedded into hiring, branding, customer service, and performance measurement. By revisiting it regularly and involving team input, SMBs can transform their mission into a living, breathing strategy—one that strengthens employee engagement, builds customer loyalty, and drives sustainable growth.
Profit Maximizer
Mastering Efficiencies in Detailing: Work Smarter, Not Harder
10:00 AM
Levi Gates, IDA CD-SV, RIT
Break down what true efficiency in detailing really means - not rushing, but mastering repeatable excellence. Drawing on over three decades in the industry, Levi will share how to identify time traps, streamline workflows, and structure your detailing process for maximum profitability without sacrificing quality. Attendees will learn how to design an efficient shop or mobile workflow; align products, tools, and techniques for seamless results; implement training systems and SOP's that save time; and track performance metrics to increase revenue and reduce burnout.
Business & Marketing
What the Million Dollar Detail Shop Got Wrong
11:00 AM
Dustin Jackson
We all love a good success story—but let’s be real: the stuff that actually teaches us something? That’s usually the part no one talks about. Dustin Jackson, founder of multiple successful businesses and a million-dollar detail shop, gets honest about what went wrong on the road to building it all. From hiring the wrong people to underpricing services, dropping the ball on marketing, and learning leadership the hard way… Dustin’s pulling back the curtain and walking you through the tough (and expensive) lessons that shaped his journey. This isn’t your typical “how I made it” talk. It’s the stuff he wishes someone had told him when he was just starting out—and it’s packed with real-life takeaways you can actually use.
From the Exhibit Floor
Marine Detailing - What You Need to Know
11:00 AM
Kenn Mercer
Identify common surface materials found on boats and their specific care requirements. Understand the basic steps in the marine detailing process, including surface prep, correction, and protection. Recognize the differences between soaps, compounds, polishes, sealants, and coatings—and when to use each. Apply best practices for maintaining marine surfaces and avoiding common detailing mistakes. Evaluate which Starke products align with each step of the detailing process.
PDR
Understand and Unlock Total Loss
11:00 AM
James Carducci, Noah Hebert
Unlock the secrets of transforming total loss vehicles from headaches into high-margin opportunities for your shop. In this powerhouse session, James Carducci from Direct Salvage Network and Noah Hebert from Dent Ops dive deep into the mechanics of total losses, from navigating insurance claims to securing fair settlements that boost your profits, delight your customers, and grow your reputation. Discover proven strategies to flip these scenarios into a dedicated profit center, complete with real-world tactics you can deploy right away. Walk out with a step-by-step action plan tailored for immediate implementation, whether you're starting fresh or optimizing your existing program. Don't miss this chance to unlock total loss opportunities in your own business.
Tools of the Trade
Add a Paint Chip and Scratch Repair Profit Center to Your Business
11:00 AM
Tony Pando, Adam Kerbs
Without significant investment or training, add-on services, such as paint chip and scratch repair can add recurring revenue and help grow your business. As a beginner or young motivated entrepreneur, you can succeed in the Car Care Industry. Even when you start from zero you can use add-on services to grow your business and brand. In addition, beginners and young entrepreneurs can use mentors, motivation, passion, street smarts, and being proactive to build their business. Adam Kerbs is both young and was a beginner entrepreneur at age 19. He now has three employees, 35 dealership customers, a retail segment, offers additional services, is active in Utah and Arizona, and is always proactively working to grow his business, brand, and footprint. Adam will give tips, tricks, ideas, and real-life experiences of how to go from zero to having a viable business.
Detailing
“El Detailing del Lujo: Cómo Enfrentar la Demanda del Cliente High-End”
1:00 PM
Angel Moreno, Julio Morales
En esta presentación exclusiva en español, Ángel Moreno compartirá su experiencia trabajando con colecciones privadas, supercoches y barcos de alto valor. A través de ejemplos reales y protocolos prácticos, aprenderás cómo transformar tu servicio en una experiencia de lujo que cumpla con las expectativas de los clientes más exigentes del mercado.
IDA
The Road to $5 Million: Processes That Power Growth
1:00 PM
Dustin Jackson, CD-SV, WC
Big goals don’t happen by accident, they happen because of processes. At EZN Detail, Dustin Jackson and his team are building out the systems that will carry their shop to $5 million in revenue. From estimates to retention to handling cancellations and no-shows, these aren’t just back-office checklists, they’re the heartbeat of a business that wants to grow and scale. In this session, Dustin shares real examples of how processes create consistency, protect your time, and build momentum. Whether your shop is brand-new or you’ve been around for years, you’ll see how focusing on the right processes now sets you up for growth down the road.
PDR
Claim Runner 2026: Insider Tactics for Maximum PDR Profits
1:00 PM
Team Dent Ops
Get ahead of the curve with estimating and claim strategies poised to dominate 2026. Join 4 of Dent Ops' elite estimating and claims team for a dynamic hybrid panel blending guided insights with open-floor discussions. We'll unpack actionable techniques to streamline claims, maximize payouts, and avoid common pitfalls, all designed for instant integration into your operations. Whether you're a shop owner or a PDR professional, this session delivers the insider edge to boost efficiency and profitability without the guesswork.
Business & Marketing
From Technician to Titan: Building A Million-Dollar Brand in the Mobile Tech Industry
2:00 PM
John Highley
This presentation reveals the exact strategies top-performing companies use to transform from “just another technician” into a dominant, million-dollar brand. Attendees will learn how to position themselves as the best-known company in their market, create high-impact content that attracts customers, and build systems that generate consistent growth. Whether you’re a solo tech or running a full team, this session will show you the modern blueprint for scaling your reputation, influence, and revenue in today’s competitive mobile landscape.
Detailing
Maximizing Profits in Your Detail Shop
2:00 PM
Justin Labato, Mike Rhines
Learn how to maximize your profits by cutting spending, using proper chemicals and correct applications.
IDA
Achieving Efficiency and Excellence in Auto Detailing With AI-Powered Precision
2:00 PM
Rob Schruefer, CD-SV, MC-SV, RVC, WC, RIT; Adam Churchwell
This presentation explores how artificial intelligence can transform auto detailing, delivering professional-level results while optimizing workflows. Drawing on the creation and functionality of the Det(AI)ler app, this session uncovers how AI-powered tools can provide tailored step-by-step guidance to detailers of all skill levels. We will share 20 years of detailing industry experience and show how technology can empower users to focus on achieving excellence with minimal guesswork. Attendees will gain insight into integrating AI technology into their workflow, harness its potential to improve efficiency, and ensure a professional finish every time. The presentation will also address strategies for scaling operations sustainably without compromising quality, making it particularly valuable for eco-conscious professionals and small business owners. Whether newcomers to the trade or seasoned professionals, attendees will leave equipped with practical tools to implement immediately and transform their approach to auto detailing.
Profit Maximizer
Making Marine Detailing Profitable
2:00 PM
Andy B. Cool, Wes Jones
Don't be afraid to add Marine to your detailing business. Find out how, by going against the grain, you can find valuable shortcuts and still achieve the results you are looking for. Learn how important it is to have the processes down on paper not just in your head, for training and sales purposes.
Business & Marketing
Clients for Life: How to Build Repeat Business and Price for Profit with CRM
3:00 PM
Jody Sedwick, Rod Puzey
Are you looking for life-long customers? This session will give you tangible tips for using a CRM to support your company's growth and ability to hang onto customers.
IDA
Image. Atmosphere. Results — Integrity and Consistency Build a Business, Not Marketing Gimmicks.
3:00 PM
Justin Krause, CD-SV
Your image must instill confidence. When a customer walks into your shop, they make an instant judgment about whether you are the kind of business they can trust with their vehicle. That decision happens in seconds, before you ever speak a word — and it’s shaped by your appearance, your shop’s atmosphere, and the way you present your work. In the detailing industry, success isn’t built on flashy marketing alone — it’s built on the alignment between your image, your atmosphere, and your results. You can invest $200,000 a year in Facebook ads, run endless promotions, and flood your social media feed with boosted posts. But if your presentation, your shop’s environment, and the experience you deliver don’t measure up to the promises in your advertising, your customers won’t stay. We’ll break down what “walking the walk” really means in the detailing industry, with practical, actionable steps that shops of all sizes can implement immediately. From paperwork and pre-inspection photos at check-in to a clean, polished delivery at check-out, these touchpoints reinforce your professionalism and help build lasting relationships. Bonus takeaway: every attendee will walk away with ready-to-use TV display slides for in-shop pricing presentations and a fully editable website template — completely free — so you can start implementing what you learn the same day.
PDR
The Business Owners Roundtable
3:00 PM
Gene Fetty, Matt Moore , Andy & Amanda Patrick, and Doug Hillius
Join the discussion as a panel of experienced owners answers your questions about running and growing a successful shop. Moderated by Gene Fetty, Dent Repair Now, find out what works well and what hasn’t worked so well. Explore the spectrum of shop models - from smash PDR, to adding additional services, to a hybrid retail/wholesale business, to a full-blown auto spa and everything in between.
IDA
History of Automotive Paints: How to Work on Museum and Collectible Vehicles - A Body Shop Perspective
3:30 PM
Robert "Bob" Wrasman, CD-SV, RIT
Everyone would love to work on some of the coolest cars in the world. The problem is having the knowledge and the confidence to approach these types of vehicles. This class will give you an inside view of what to do. You will learn the different types of paint encountered in a museum or private collection, which is different than what you may encounter every day. Knowing the difference, you will be able to identify when and when not to work on different paints.
Octagon
The Octagon - An MTE Conversation
4:00 PM
Lee Roth, Paul Cain
Hard Topics. No Fluff. Real Talk. Join moderators Lee "THE PROVOCATEUR" Roth & Paul "THE TRUTH SEEKER" Cain for an open, honest discussion about what’s really keeping you up at night in the industry. We all spend plenty of time as keyboard warriors—now it’s time to talk face-to-face about the shared challenges we’re all navigating. Whether you’re a PDR tech, a detailer, or part of the reconditioning industry, this is the dialogue you don’t want to miss.
Detailing
Revive Your Detailing Business: a Step-by-Step Guide to Strategic Annual Planning for Entrepreneurs
9:00 AM
Brent Mathieson
Are you ready to take your detailing business to the next level? Join us for a session that will show you how to plan your year strategically, focus on the work you love, and attract clients who value your expertise. You’ll walk away with actionable tools to set clear goals, prioritize your efforts, and compete more effectively turning your passion into a profitable, sustainable business. Don’t just work harder this year; work smarter, grow faster, and thrive.
Profit Maximizer
Your Goal: Maximize Your Profits
9:00 AM
Yvan Lacroix
The goal of any entrepreneur is to be profitable. In this seminar we will share strategies to increase profits and customer satisfaction. Profitability can increase in many ways, and as you increase profitability your quality can increase as well. As entrepreneurs it’s our responsibility to be profitable and take that responsibility seriously.
Business & Marketing
The Shop Owners Guide to Marketing: All You Need is the Basics
10:00 AM
Steven Lee
Learn the overall basics of what a comprehensive marketing funnel should look like and explore each stage. The aim of this presentation will be to educate attendees on general marketing best practices and explore each stage of a funnel to better understand and ideally implement this into their own business. Discover what a funnel is and what makes consumers move from one stage to the next, dive into the typical missed opportunities most owners are not capturing and how that impacts your business, correlate the customers' journey with marketing funnel stages to develop an understanding of how to leverage various stages. Walk away with actionable tasks to deploy in your business.
From the Exhibit Floor
Unlocking the Power of Mobile Tech RX: Hidden Features and Game-Changing Tools
10:00 AM
Alex Soto
Think you know Mobile Tech RX? Think again. This session dives into overlooked features and hidden gems that can streamline your workflow, boost professionalism, and improve customer experience. Perfect for both power users and everyday techs looking to get more from the app they use every day.
PDR
Unlocking Repairability: Repair More, Replace Less
10:00 AM
Gene Fetty
“Unlocking repairability” isn’t just a buzzword—it’s about changing the way we approach repairs. This session goes beyond traditional GPR and push techniques to show how combining tools and methods can make previously ‘unrepairable’ panels fixable again. Gain the knowledge and confidence to repair more panels instead of replacing them. By understanding today’s tools, tabs, and repair systems and how to use them together, techs will learn how to unlock cleaner metal movement and achieve flatter finishes on damage that would have been replaced in the past. Look at how pulling, tensioning, pushing, striking, and lighting—used together—create clean metal flow and better results. It’s not about doing one thing well, it’s about using the right mix of tools and techniques to get the job done right. Whether you’re working on small dents or large collision damage, this session will give you new ways to repair more and replace less.
Tools of the Trade
Why Your Detailing or PDR Business Needs PPF Now!
10:00 AM
Eric Joseph
The integration of applied films to your detailing or PDR business.
Detailing
Building Your Business from Afar- Lessons Learned While Managing a Business from Another State
11:00 AM
Damon Gray
In this day and age, so many people are required to work remotely, even when you own the business. Find out how this experienced owner built his business remotely. What were the pitfalls? Do you need a manager onsite and how do you build in safeguards? Does not being onsite every day prevent you from growing the business? Or can being hands-off give you the freedom to expand your business and bottom line? Get the answers here and join the conversation as technology helps even a hands-on business to operate.
IDA
How Can the Business Model Accelerate the Growth of Your Business?
11:00 AM
Bruno Basso, CD-SV
Business models have been contributing to the growth of innovative and disruptive companies. Through this methodology, you will learn how to create, deliver, and capture value for your business.
PDR
From Chaos to Clarity: How AI is Transforming the PDR Business
11:00 AM
Chris Pearce
Learn from a 28-year veteran of the PDR industry how AI and automation can take your dent repair business from chaos to clarity. Identify practical ways to capture more leads and reduce wasted admin time. Discover AI-driven tools to improve customer communication and follow-up and recognize opportunities to increase profitability through smarter business systems.
Business & Marketing
Scale Smarter: How to Transform Your Business With AI Systems That Work While You Sleep
1:00 PM
Matt Hidinger
Most small business owners hit a ceiling because everything depends on them personally showing up. This session reveals how AI and automation break that cycle and create real leverage. You'll see examples of systems that handle marketing, customer communications, and operations automatically—tools already working in actual businesses. Learn what to automate first, how to implement without technical expertise, and leave with a clear 90-day roadmap. No theory. Just practical systems that scale. Watch a campaign running in real time and take your digital toolkit back.
Detailing
Coatings That Are Ready to be Installed Outside!
1:00 PM
Tyler Cucci
With so many coating options in the world, let's work together to identify what a coating needs to offer for you to be confident that you can use it in your mobile detailing business. If you detail in humid markets, this session is for you.
IDA
Marine Detailing and Moving into MPF (Marine Protection Film)
1:00 PM
Angela Gilham
This class will discuss marine detailing basics and how to transition into other areas such as MPF, ceramic coatings, and tint specific for marine.
Profit Maximizer
Maximizing Profits with the Right Point of Sale Systems
1:00 PM
James Wilhelm
There are so many POS systems out there, how do you know which is the right one for your business? It's definitely not one size fits all. This overview of the POS landscape will help you make the right decisions for your truck and keep more money in your till and not the processor.
Business & Marketing
How to Attract High-End Clients and Fill Your Shop With High-End Cars
2:00 PM
Ross E. Miller
High-end clients are everywhere but they are not answering your paid ads. If you want to move your shop to the next level, you will see the many benefits of servicing high-end clientele. We will go over the basics of what you need to do to set your shop up for success in this area. Following this process will result in higher margins, further out bookings, higher end cars and less time spent selling. You will also spend a fraction of the amount on marketing.
From the Exhibit Floor
Hands-On, Not Hand-Outs: Mastering Automotive Paint Chip Repair
2:00 PM
Bill McLean, Len Housee
Hands-on session. Discover the value of adding paint chip repair to your services: necessary prior to PPF or ceramic coating; a must for the final step of detailing a car; a given for dealership service providers and anyone who wants to create a business of just providing paint chip repair to dealerships on a wholesale basis.
PDR
Hail Trail Cheat Codes: Maximize Your Efficiency and Profits
2:00 PM
Dan Ontrop
The hail season is your battlefield – dominate with insider "cheat codes" that slash time on the road while skyrocketing your net profits. Tailored for hail technicians ready to level up, this session walks you through the full journey on the hail trail. Discover game-changing tactics for smart travel and lodging, strategic time-off scheduling, picking the perfect tech crew, maintaining peak physical and mental health, leveraging cutting-edge tools and tech to stay ahead, and more. We'll reveal unique efficiencies that minimize burnout and maximize earnings, turning chaotic seasons into streamlined success stories. Led by hail trail veteran and PDR Contractors founder Dan Ontrop, this high-energy talk packs actionable hacks you can deploy this hail season.
Tools of the Trade
Mobile Calibrations That Make You Money: What PDR and Glass Pros Need to Know
2:00 PM
Josh Cascanet
Understand how you can add ADAS calibrations to your offering without needing a full shop. Learn when calibrations are required, what to do if a calibration fails and how to make this service a profit center. Great bridge for anyone already touching vehicles post-accident.
Detailing
The Detailing Growth Formula: Systems, Pricing and Marketing That Scale
3:00 PM
Joseph Stein
Grow your detailing or cleaning business using modern tools, strategic pricing, and automation, while avoiding burnout while building real wealth. This session will talk about common mistakes in pricing, labor and operations while exploring real life examples about efficiencies in automation and customer management.
IDA
Detailing con Propósito: Transforma tu Técnica en Negocio y tu Pasión en Éxito - Detailing with Purpose: Transform your Technique into a Business and your Passion into Success
3:00 PM
Jose "Orlando" Principe, CD-SV, RIT
En esta charla quiero hablar desde la experiencia real, no desde la teoría. Durante años he visto a muchos técnicos dominar la técnica, pero sentirse estancados porque no saben cómo convertir su talento en un negocio rentable. En “Detailing con Propósito” comparto el camino que recorrí para pasar de ser un técnico que solo pulía autos, a liderar una academia con impacto internacional. Esta presentación está diseñada para ayudarte a conectar tres cosas: tu técnica, tu mentalidad y tu visión como profesional del detailing. Voy a compartir los errores que más cuestan tiempo y dinero, pero también las estrategias que me permitieron trabajar con marcas, formar equipos y construir una carrera con propósito. No vengo a motivar desde la emoción, sino desde la claridad. Quiero que salgas de esta charla con herramientas, ideas y decisiones que puedas aplicar, ya sea que estés comenzando o buscando escalar tu negocio. Este es el tipo de conversación que me habría gustado escuchar cuando empecé.
Profit Maximizer
The History of Paints from a Body Shop Background
3:00 PM
Bob Wrasman, Mike Freese
How to work on a single stage vehicle, vintage and car collection with the correct paint and technique.
From the Exhibit Floor
The Science Behind Ceramic Coatings
3:45 PM
Nathan Schutter, Lee Kennedy
Along with experts, observe the science that goes into developing and perfecting ceramic coatings and detailing products. Watch hands-on demonstrations describing the scientific difference between high-level ceramic coatings and detailing products.
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