"Unlocking repairability" isn't just a buzzword-it's about changing the way we approach repairs. This session goes beyond traditional GPR and push techniques to show how combining tools and methods can make previously 'unrepairable' panels fixable again. We'll look at how pulling, tensioning, pushing, striking, and lighting-used together-create clean metal flow and better results. It's not about doing one thing well, it's about using the right mix of tools and techniques to get the job done right. You'll get practical insights into glue pull repair, from smart tab selection to advanced pull strategies. We'll also highlight striking techniques that help refine repairs and make your work cleaner and faster whether it's a small dent or large collision damage.

Most detail shops do not have a lead problem. They have gaps between what is being marketed, the lead, the sale, and the final revenue. Find out why simply generating more leads does not create predictable growth and how the strongest shops connect marketing, speed-to-lead, follow-up, sales, attribution, and operations into one complete system. Attendees will learn where revenue is commonly lost, how Google and Meta play different roles in the customer journey, which numbers actually matter, and how to identify whether the real bottleneck is marketing, sales, follow-up, or capacity.

So as perfectionists we can all hit that 90% detail but how do we get that extra 10%? We continually do things in our business to ease the client's journey , not only the detail itself. Learn how to gain the customer's trust, instill confidence in your products and services and elevate the business to new heights.

As you grow your business, how should you grow your team. Join for a discussion on having W2 employees or W9 contractors. Learn how to define sales target to assist in making critical decisions about the business side of your company. How can the people you hire/contract best help you achieve your long term goals?

Your competitors all say the same thing: "trust me, I stand behind my work." They're missing the bigger picture. This session shows how an insurance-backed appearance warranty becomes a differentiator that closes retail sales and a bridge to steady wholesale work through dealerships that need a professional to do what they can't. Applies to coatings, PPF, and tint. The opportunity is bigger than you think. Bring your questions.

Technicians always get asked. "Can you fix my rock chips?". And the answer is generally "NO", or "get a paint pen and I'll do it, but it won't look great". Historically paint chip repair has been difficult, time consuming and not profitable. With 80% of your customers having chips/ scratches, and most of them SCARED to fix, you now have a profitable means to make money, endear your customers to you and have a solution to increase your business and reputation.

An in-depth look at corrosion and why vehicles are rusting faster these days. Discover how this added service can become an added value to your customers. Explore the products available, what is needed to start the process, and compliment your current business.

An overview of how to execute and leverage AI visual intelligence to rapidly identify more work for your business. An overview of Drive Through Scanners and remote images will be discussed by a global provider of AI.

This session covers the fundamentals of diagnosing and correcting oxidized, scratched, and weathered gel coat. Topics include how to read gel coat condition and severity, selecting the correct grit and abrasive progression for the job, and the key techniques for safe sanding without burning through or leaving swirl marks. The session walks through the full correction workflow, from initial assessment to compounding and polishing, giving attendees a clear framework they can apply immediately in the field.

Ever wondered what actually makes one detailing product outperform another? This session breaks down the science behind the chemical's professionals use every day. Learn how surfactants, solvents, chelators, builders, silicones, and other key ingredients work together to clean, protect, and enhance vehicle surfaces. We'll separate fact from fiction by debunking common industry myths, explain why pH isn't the whole story, and show you how to evaluate products based on chemistry rather than marketing claims. Whether you're a seasoned detailer or just looking to deepen your understanding, you'll leave with practical knowledge that will help you choose the right products, improve your results, and gain confidence in the chemistry behind every bottle.

Many think the key to success comes from learning how to work in the trade. Once the trade is learned, the pathway to more profit is to work more hours and, if possible, increase prices. The key to success comes with knowing how to plan and operate a business. This session will show how to create the plan and what to include in the plan. If your business is ever going to borrow money to grow, the lender is going to expect to see a written plan about the future of your business. One user of this guideline said the banker told him that was the most thorough business plan he had ever seen. You don't need to hire someone to write this for you. And you don't need to buy some fill-in-the-blanks document online. This will be your story and your plan for the success of your business. That is planning to succeed.

Most social media advice comes from influencers. This class comes from a business owner who built a successful brand by creating content that attracts paying customers-not just views. You'll learn how to create videos that hook attention, keep viewers watching, and turn engagement into real business. We'll cover storytelling, open loops, editing, filming while you work, customer-focused content, trends, collaborations, YouTube vs. short-form video, SEO, blogs, and how to build content around assets you actually own. You'll also learn how to study successful creators without copying them and how to create a sustainable content workflow that fits into a busy workday. Whether you're just getting started or looking to grow your business through social media, you'll leave with practical strategies you can put to work immediately.

Over 50% of claim money lives in the supplement , yet most operators leave supplement dollars on the table because their requests are incomplete, poorly documented, or easy for adjusters to deny. This session breaks down the full anatomy of a supplement that gets approved: how to write it, how to substantiate every line, how to submit and process it, and how to actually collect what you're owed. Learn how to cover the technical process of identifying discrepancies between your estimate and the insurance approval, building airtight documentation, and organizing requests so adjusters can say yes fast. You'll also see how Match-O-Matic accelerates the entire workflow-flagging missing operations, structuring change orders by action type, and running documentation checklists automatically. Attendees will walk away with a repeatable supplementing framework, real-world examples, and free Match-O-Matic software access to put it to work immediately.

Build wealth, not just invoices. Learn how LLCs, corporations, trusts, and business credit can help you play a bigger game. Most business owners use their LLCs simply to collect payments and protect themselves from liability-but that's just scratching the surface. In this eye-opening session, attendees will discover how to turn their business entities into powerful wealth-building tools. Learn how strategic entity structures, trusts, and business credit can help maximize tax advantages, accelerate growth, and enhance privacy and asset protection. Whether you're a solo practitioner or building a thriving empire, you'll walk away with practical strategies to help you keep more of what you earn and play a much bigger game.

Explore the systems, processes, and marketing strategies that separate owner-dependent shops from scalable businesses. Discover the operational changes consistently seen working across hundreds of automotive appearance businesses, plus receive actionable takeaways to implement immediately. The session concludes with live website audits and practical recommendations attendees can apply to improve lead generation and conversions right away.

If you're doing $250K to $1M and can't figure out why you're stuck, this is the session for you. Most detail shops don't have a growth problem. They have a diagnosis problem. Every business has one bottleneck holding it back, and owners waste years pulling the wrong lever because they never figured out which one it is. They buy more leads when they should be fixing margin. They work harder on the wrong thing. This session gives you a diagnostic framework to identify whether your growth is limited by demand, capacity, or economics, using real numbers from a $1M+ shop, including the month the shop grew revenue and still lost money. You'll walk out able to answer one question every week: what's actually holding my business back right now, and what do I fix first? No techniques. No theory. Just how to read your own numbers and stop guessing.

Congratulations! Your business has grown, and you have seen the need to hire help. Maybe it is because you need some time for yourself. Maybe it is because your calendar is booking so far in advance that you are losing business from that. However, as you have added staff, you are finding they are not working out the way you expected they would. Even after you have tried several people, you are not getting the desired results. Are you just unlucky in your hiring, or could it be that something is not right in your process as a manager? This session will help you look at the situation from both sides of the equation and establish a format that will work for you and your business as it continues to grow. It is time for a change. Together in this session, we will find what changes to make.

Employees are an essential part of scaling a business. Learning how to leverage them, teach them, manage them, and build their confidence and skills will make your life as an entrepreneur more enjoyable. Learn how employees help me to grow my mobile windshield repair business into a 20 million+ a year detailing business in under 10 years.

Dealership hail deals are among the largest and most lucrative claims in the industry, but also among the most competitive and under-scoped. Whether you already service a local dealership or want to land one, the difference between a bad deal and a great one comes down to how you structure, maximize, and defend the deal. This session walks through the full arc: from dealership floorplan policy review, scoping proactively from the start, carefully reviewing the carrier's approvals, and managing every party – including the dealer relationship – to keep the claim moving. We'll share a real 2026 case study where these moves not only helped land a $1M dealership deal, but also increased it by over $360K. Discover the appraisal clause: what it is, when it becomes leverage, and policy language to look for. You'll leave this session with a high-level overview of a successful dealership hail deal, and the knowledge and contacts to help you get it over the finish line

Repeat clients cost 5x less to retain than new ones cost to acquire, yet most detailers chase new business while their best customers slip away. This session shows how to turn first-time clients into lifetime fans through strong first impressions, follow-up, and personalized offers, then covers the psychology of pricing: why underpricing signals low value and causes burnout, while confident pricing builds trust. Learn to price for profit using CRM data (costs, client history, analytics), plus real case studies, including one detailer who booked $15,000 in nine days from a single email. For mobile detailers and shop owners ready to boost retention and profit.

You decide you are through working for someone and are going to start your own business. The only way to be successful in business is to work hard and put in the necessary hours. Well, not quite. The key is in knowing how to be a business owner as compared to being someone who works in the trade. There is much to be learned by observing other small businesses and translating their successes to methods that work for a mobile tech business. You will leave this class with plenty of notes and ideas that you can immediately implement when you get home from Orlando. You will definitely see ideas that can help cure you from not making the money you should be making

Most shop owners set their prices by looking sideways-at what the shop down the street charges-instead of looking inward at what their own business actually needs to survive and grow. It's the single most common, and most expensive, mistake in the industry. This session breaks that habit for good. Attendees will learn to build their pricing from the ground up using a simple profit-and-loss framework anyone can follow-no accounting degree required. Instead of guessing, discounting out of fear, or copying a competitor's rate card, participants will learn exactly how payroll, taxes, fixed overhead, and material costs stack up behind every single job, and what price actually has to be charged to walk away with real profit. The session is hands-on and immediately usable. Attendees will work through a live, plain-English pricing calculator built specifically for detailing, PDR, tint, wrap, and ceramic coating businesses.

Growing your business through strategic partnerships in connected industries.

Course Title: Built to Last: Crisis, Growth, and Remote Shop Operations Sustaining a successful detailing business over the long haul requires more than technical skill-it demands operational discipline, adaptability, and leadership. This lecture offers practical insights into scaling through major disruptions and managing physical operations from a distance. From founding a detail shop in Omaha to transitioning from daily labor to executive leadership, this session delivers a candid look at crisis management, operational systems, and remote ownership.

We all love the smooth feel of a free-spinning random orbital polisher, but that smooth feel comes with a tradeoff-pad rotation can slow down or stall. With a gear-driven orbital, both pad rotation and oscillation are mechanically driven, which means ZERO pad stalling and consistent correction over flat panels, curves, and contours. In this class, Mike Phillips will teach techniques for maximizing the versatility of a gear-driven orbital, reducing unnecessary tool changes, and eliminating what Mike calls Brain Drain-constantly monitoring whether the pad is rotating or stalling.

When hail hits, body shops get buried-10x their normal volume floods intake, parts, paint, and admin overnight. That pressure is the PDR operator's opportunity, but only if you know how to structure a deal that solves the shop's real problems instead of racing competitors to the bottom on price. This session breaks down what body shops actually need after a storm, and how to build a hail partnership that wins for both sides. We'll cover the universal body shop pain points-competition, capacity overload, DRP obligations, and the "that's not possible" mindset-and how to position yourself as the solution whether you're approaching a new shop or deepening an existing relationship. You'll learn to recognize a real body shop hail opportunity, take the critical first steps to lock it down, and structure a deal that grows the shop's customer base and profit while relieving their workload.

Open forum, with minimal for-planned didactic material and maximal audience engagement. Bring your marketing, sales, business growth questions, and we will dissect, audit and deep dive it live. We believe in popping the hood open and seeing what's underneath in order to get the system running as smooth as possible. Not sure where your next move is? If you're overspending/underspending? If your CRM is really a CRM or just a landing spot for leads? Or whether your website is a billboard in times square or a dusty sign in the desert? This interactive workshop aimed at established business owners who's floor is $50,000/mo in revenue, this is for you. Bring you reports, your questions, and your mind and we will see where your bottlenecks are now, and help you walk away with a plan on how to break through them.

Join Gtechniq Senior Formulation Chemist Lee Kennedy for an inside look at the chemistry behind modern automotive and marine detailing products. This presentation will explore how ingredients, formulations, and surface interactions influence product performance, durability, and real-world results, helping detailers better understand the science behind the products they use every day.

Workforce development is much more than talent identification and training. A strong automotive pipeline requires strategic intention, preparation, and execution. Learn how to identify, equip, and serve top talent to meet the high-skill demands.

For decades, compounds and polishes have relied on conventional oils and other organic ingredients to suspend abrasive technology, provide lubrication, extend working time, and make residue easier to wipe off. While this approach has worked successfully for generations, advances in ceramic and nanotechnology are creating new ways to correct, refine, and prepare automotive paint. In this class, Mike Phillips will explore the science behind modern inorganic polishing technology and explain how a ceramic-based carrying agent can perform multiple functions during the paint correction process-including suspending abrasives, providing the slip and lubrication necessary for efficient pad movement, and simultaneously creating a ceramic foundation over the freshly corrected surface. Learn to work smarter, reduce labor, increase profits while creating happy repeat customers.

What if some of the sales revenue and profit you're working so hard to find is already hiding inside your business? In this interactive business session led by America's Chief Profit Officer®. Instead of spending more time and energy chasing more leads or working more hours, Davy Tyburski will help you take a fresh look at the business you already have. Using a series of powerful Chief Profit Officer Questions™, you'll examine areas such as pricing, sales conversion, repeat business, ongoing maintenance revenue, additional services, capacity, customer value, and other opportunities business owners often overlook. But this isn't a lecture. You'll use YOUR numbers and YOUR business throughout the session to identify potential Found Money™ and determine where your greatest opportunities may be hiding. Plus, every attendee will receive a 64-page printed and bound Action Guide to use during the session and refer back to long after MTE is over. Davy will also demonstrate how t

Andrew St-Pierre and Ercan Hurmuzlu from the Suds to Success podcast share the unfiltered truths learned from hundreds of conversations with top detailers, shop owners, manufacturers, and industry leaders across North America. This session goes beyond products and techniques to explore what actually drives success in a modern detailing business. From pricing, profitability, and marketing to hiring, customer expectations, leadership, and building efficient systems, you'll learn the lessons that many business owners only discover through years of trial and error. Expect honest stories, practical strategies, and actionable takeaways that can be implemented immediately. Whether you're looking to increase profits, improve operations, or gain a fresh perspective on your business, you'll leave with real-world insights and a clearer understanding of how successful operators think, adapt, and grow in today's detailing industry.

Private equity and multi-shop consolidators are reshaping automotive services faster than most specialty installers realize. Harry Caruso, founder of Caruso & Co. - who built Car Wash Advisory into the leading M&A advisor in the car wash industry before expanding that model across automotive services - breaks down where consolidation is headed next, what's actually driving shop valuations up or down, and what it means for owners deciding whether to buy, sell, partner, or stay independent. Attendees leave with a practical, data-backed framework for evaluating their own shop's position and options in a rapidly changing market.

Most shops focus on perfecting the install. The best shops perfect the entire experience. Explore how a hospitality-first mindset can transform your detailing or PPF business from a place customers visit into a brand they rave about. Drawing inspiration from luxury hotels, premium retailers, and world-class service organizations, we'll discuss simple, practical ways to elevate every touchpoint, from the first phone call and vehicle walkaround to delivery day and long after the customer drives away. You'll learn how to create memorable moments, build trust, exceed expectations, and turn satisfied customers into loyal advocates who return again and again while sending their friends, family, and coworkers your way. Because at the end of the day, customers may forget what film you installed, but they'll never forget how you made them feel.

Join the community for an open discussion on all the hot topics affecting the industry. Here's your chance to voice your opinion or listen to others. Be prepared to cheer those you agree with and disagree with those you don't. Moderated by Kevin Byrd and Lee Knight, and open to everyone, this is a must-attend.

Too many detailers get caught up in the never ending rabbit holes of detailing. By developing a consistent routine and SOP you will increase your productivity and more importantly enjoyment of detailing. Having your own business should be liberating, not constraining. Learn how to increase profits by dramatically simplifying how you detail.

Building a successful business demands a lot-especially in the beginning. Everyone talks about the freedom, financial rewards, and opportunities that come with entrepreneurship. But few talk about the late nights, early mornings, long weekends, uncertainty, insecurity, and sacrifices required to turn a dream into reality. The question is: What are those sacrifices costing you? Many entrepreneurs work tirelessly to build a better future for their families, yet along the way, they can sacrifice the very people they are working so hard for. As Shon Hart says, "Don't be a public success and a private failure." In this powerful and honest seminar, we'll explore the real challenges of building a successful business while protecting what matters most. Through true stories and practical insights, we'll examine the true cost of success and how to intentionally invest in your family while pursuing your entrepreneurial dreams. Because building a successful business is important-but building

Starting a detailing business is exciting, but knowing how to detail a vehicle is only one piece of the puzzle. In this candid and practical session, Andrew St-Pierre and Ercan Hurmuzlu from Suds to Success podcast share the real lessons, mistakes, and experiences they wish they had known when starting out. Learn what you actually need to get started, how to choose services, price your work, find your first customers, build a reputation, and avoid common mistakes that can cost you time and money. Whether you're thinking about starting a business or are in your first few years, you'll leave with practical strategies and a roadmap to help turn your passion for detailing into a real, sustainable business.

I talked with Sheldon about my experience with the state of Florida sales tax audit. I told him I'd like to do an education lecture of my experience and the mistakes I made in my business that could help others. Hopefully Sheldon can help me locate an accountant who can help first lecture this with me.

An overview of Visual AI for PDR and Collision repair technicians. Learn how to select the proper visual AI models to remotely assess and scope work for your business. Discover how Visual AI models work and how to employ the scoping documents to better secure business, grow your sales, and achieve exponential results for your marketing and advertising budgets.

The rotary polisher is still the KING of serious cutting power and fast, heavy paint correction-but only if you know how to wield it. Modern abrasive and pad technology are helping bring the rotary back. In this class, Mike Phillips will share time-proven techniques for maximizing its cutting and finishing ability. Some argue a long-stroke orbital can correct paint faster. Maybe on a flat panel-but cars aren't flat. Learn "The Way of the Rotary Polisher" for tackling curves, contours, edges, and complex body panels. Learn techniques for heavy correction, removing sanding marks, first-step polishing, and even jewelling for maximum gloss. Never fear the rotary polisher-but always respect it. Master the rotary for faster correction, better results, and greater efficiency.

Hand wet sanding is the time-proven method for leveling orange peel, but it's messy, labor-intensive, and requires skill. Machine damp sanding has its place, but foam-backed discs tend to follow surface texture rather than aggressively flatten it. Machine dry sanding offers another approach. In this class, Mike Phillips will demonstrate how modern machine dry sanding technology can quickly and uniformly reduce orange peel while creating a shallow, consistent sanding pattern that's faster and easier to buff out. You'll learn how selecting the right abrasive, grit, interface, and machine can reduce sanding and buffing time, minimize heat during sanding-mark removal, and help preserve more of the precious paint you're working on. The result? A flatter, more uniform finish with less mess, less labor, less aggressive buffing, and greater control over the entire process. Sand smarter. Buff faster. Keep the paint cooler. Preserve more paint.

Leapfrog your competition in assessing vehicles in 10 seconds while the market takes two or more hours. Learn how to leverage the state of the art remote scanning equipment to secure business for PDR and Collision Repair. Find out how to deploy off grid remote scanning equipment using Starlink and Solar power to supercharge your business results.  Learn to capture more work during times of catastrophe and keep your business schedule full by leveraging visual AI.