Sharpen Your Skills: A Look Inside MTE Education

Mobile Tech Expo isn't just about the show floor; it's home to comprehensive business education programs built for the mobile automotive industries. Every year, MTE brings together top experts, seasoned advisors, and industry peers to deliver a full day of practical learning designed to help techs and shop owners grow smarter, not just harder.

What Is MTE Education?

MTE's education program is built around real answers to real business questions. Sessions are organized into tracks covering Business & Marketing, Detailing, PDR, Profit Maximizer, and Tools of the Trade — plus IDA-moderated sessions focused on the business side of detailing and "From the Exhibit Floor" talks featuring insights straight from exhibitors. Whether the goal is scaling a business, mastering the latest repair technique, or simply staying ahead of where the industry is headed, there's a track built for it.

Thursday: Education Day

The heart of the program is Education Day, held Thursday, February 11, 2027, at Rosen Shingle Creek in Orlando, FL. Education Day ticket holders get access to every track running that day — expect everything from AI-powered PDR estimating and hail trail strategy to marketing funnels, and business-scaling playbooks from seasoned owners.

The Octagon: Real Talk, No Fluff

Mark the calendar for the return of the Octagon — the space where the industry stops talking past each other and starts talking to each other. It's an open, honest conversation about the challenges keeping techs and shop owners up at night, moderated for real dialogue rather than a scripted panel. Whether coming from the PDR world, detailing, or reconditioning, it's a session built for listening as much as speaking.

Friday: MTE 101

New to the industry? Friday morning is built for you. MTE 101 starts from the ground up across the core disciplines — Business & Marketing, PDR, and Detailing — giving newer techs and owners a solid foundation before diving into the rest of the show. It's available as an easy add-on to any ticket.

Saturday: More Education, Open to Everyone

The learning doesn't stop after Thursday and Friday. Plan to arrive early Saturday for additional classes open to all attendees — a great way to round out the education experience before the show wraps. Expect our favorite content and speaker to deliver you the must hear content.

Ready to Build a Schedule?

With dozens of sessions across five tracks, there's something for every stage of the business. Browse the full lineup and start building a personalized schedule on the MTE Education page.